The Allied Farming -Agro tourism is the tool of revenue generation for rural economic and social development analyzed with the help of a case study in the region of Maharashtra.

Abstract

At present, Agro Tourism is promoted by most of the countries in the world aiming at sustainable rural development and economic, social uplifting of local farmers. This creates an added income source to the farmers through the promotions of Agro Tourism, which directly affects the social and economic development of the rural areas.

This research intents to show various activities and ways to earn added revenue through Farming and Agro-tourism as a business conducted by a farmer to promote the products of the land and generate more income from farms. The researcher has used stratified sampling size and techniques. The data is analyzed using Cluster Analysis method of Data Analysis. The research findings on the Agro-tourism promotions in Maharashtra includes activities such as roadside stands, farm tours, conventional methods of cooking, reuse, and retention of natural resources for fuel, activities, and cattle drives. It supplies economic, environment friendly Suitable ways to care for natural resources, natural habitats, natural scenic areas, and special places. Rural tourism Demand increases together with the rural life demonstrative activities and unique experiences in rural areas. The production of natural fuels, Ayurvedic medicines, organic foods, organic fertilizers, tribal and local artifacts and lifestyle items and the producers of these products get positively affected by the rural and Agro tourism growth. In addition to this the added income, personal income, standard of living, rural migration and public revenues has always shown measurable growth, and the region becomes a center of attraction. In the case study the researcher intents to prove the importance and need of promoting argo tourism for the betterment of farmers and rural growth. The researcher intent to help the farmers of Maharashtra to undertake above mentioned activities and tactics to flourish Ago tourism as parallel source of revenue generation to the conventional business of Agriculture.